Are you a good witch or a bad witch?

Remember the Good Witch of the North, Glinda, from the classic movie, The Wizard of Oz who asks Dorothy, are you a good witch or a bad witch?

Borrowing from Glinda, just for fun,  Are you a good self-promoter or a bad self-promoter?

Seriously, as business owners/entrepreneurs and professionals we are constantly looking for ways to promote our skills/services effectively to get more business and/or recognition from people of influence.

Yet, self-promotion has it’s good and bad witchy sides. Let’s say it’s a topic that’s greeted with awkwardness at best…

So, why the bad-witchy awkward rap?


  • feels sleazy because you’re feeling pressured to perform and make your skills/services sound so great
  • makes you less likeable, especially if it’s done too strongly and experienced by others as self-absorbed
  • is feared as an ego-inflated activity, unattractive in a world that seems to exaggerate confidence
  • is undesirable for women who see it as “being too masculine”—too aggressive or good ole boys yuck talk
  • lacking by you and your business brings out a skepticism from others about your competence and ultimately value

But what about the less awkward, good witchy side of self-promotion?

It’s okay… you can look…

In this article…

I’ll take a look with you at self-promotion in business as an essential part of relating to your business client/customer, ultimately by sharing your best, getting ahead by getting better at being visible, known and trusted.

Here’s how you do it…

1— Get better by exchanging the idea of self-promoting to being visible. That’s right, you’re working on being visible so others can see you as well as experience your ideas.

The being visible approach is great because it’s a way of showing up with someone… notice how the “self” is absent.

At a small networking event, I watched two entrepreneurs exchange information through a discussion about ways to help people de-stress. I listened with interest as I watched Cindy, a health/stress coach talk about her ideas, making reference to what has worked with her clients before as well as what hasn’t. It was a lively, dynamic exchange. The others, all business owners were listening too.

And you know what? Other topics of interest, like marketing ideas came up and Cindy, the health/stress coach was clearly visible and her ideas were sought by others.

What ways are you making yourself visible to others?

  • Are you posting a blog on your website or another website chock full of useful suggestions?
  • Have you called or popped out a short email to a potential referral source or potential client to meet for coffee?
  • What about hosting a brown-bag lunch at your office on the topic, healthy tips about acupuncture to boost well-being, participate and invite others to use your office for future fun, quick biz tips meet-ups.
  • A book club idea is popular too. Choose a book and invite people to read a chapter and meet together to discuss. Fun!

2— Get better at including your part in the success stories you share with others. Don’t forget to mention past accomplishments too.

In the same networking event, I was amazed as I listened to the speaker (an acupuncture practitioner) share her background. Half-way through her short program I learned she had her doctorate and had worked at the Texas medical center in some capacity in a brain research project.

I was already hooked with her passion for acupuncture and mature, seemingly comfortable style and I became more intrigued as she shared her multi-cultural experiences. (She didn’t freak out when power point wouldn’t work either!)

Consider the following ideas as ways to strengthen visibility and your authenticity…

  • If you’re only mentioning the success of others, try acknowledging your part too.
  • If you’re really good at claiming your failures, why not make it a goal to bring up as many successes.
  • Like the acupuncture practitioner, mention relevant accomplishments, education and awards–maybe not all of them at once, but the most relevant.
  • Review your life history, jobs, career moves, life experiences and consider the impact they have had on who you are today…it’s interesting to be with someone who appreciates their own growth.

Know yourself and give some thought to how you can share your history and present life positions. It’s meaningful to your audience.

3— Get better by shifting the potential/future client’s psychological question from “Should I use (your name)?” to “How should I use (your name)?” So freeing, don’t you think?

Being visible is a multi-faceted project. It’s not only the what you say, the content of your verbal message, but how you say it like tone of voice, facial expressions, how often you let others speak, your response to questions or overall willingness to support the success of others by showing up, participating and taking a turn. Sense of humor, consideration and attentiveness matters.

We’re not masters of all skills and probably have no desire to be. However, it’s important to be the chooser of the strengths, competence, resilience and sense of self we want others to know.

Two important questions…

  1. How  are you owning what you have overcome, created, nurtured or completed in your life?
  2. What can you do today to be more visible with your skills and contributions to the audience you want to impact?

The takeaway is…

Another way to think about self-promotion is getting better at being visible.

See yourself first. Look closely and embrace your history of accomplishments and even the missed attempts. They make you real, easy to relate to and kind of fun.

Be the chooser and decide what you want to make known and visible for potential clients/customers and people of influence.

Visibility which looks good on you… that hands down you like looking at too.

Now that’s self-promotion in a good witchy way.

Interested in talking more about getting better at being visible?

Make a decision to schedule a confidential, free “I’ve Got This” Strategy Session today.

Can’t wait to see you!